Solutions by Use Case

Customer Identity is the cornerstone to executing 1:1 experiences. But resolving profiles from a variety of data sources can be difficult without the right strategy and tools. Bad data equals bad business decisions. Ensuring the accuracy of your data is crucial and gets harder as you scale. Industries: Healthcare, Real-Estate, Telecom, Financial  

Managing customer identity is complex. Customers interact through diverse channels, each in different data structures. Matching these sources into a cohesive 360 degree view for an actionable identity profile requires sophisticated integration strategies and sometimes undertaking a transformation. 

Leveraging data integration combined with identity resolution provides a way for businesses to de-duplicate customer records while merging information gained from other sources. Choosing a primary identity is the start, then we determine based on your data which algorithms and data structures to use.

Organizations face significant data challenges when unifying disparate customer data to harness real-time, actionable insights about  behaviors and contexts. Fragmentation in the data ecosystem  prevents teams from effectively leveraging data to drive decision-making and enhance customer experiences.  Industries: Financial, Travel, and Retail

We tackle the problem by understanding use cases and pulling apart the available data from all sources and channels. Everything from mobile to web, from call center to email, from transaction to ATM to in-branch behavior can be ingested, normalized and integrated. Legacy systems need to be maintained and brought together through existing connectors, available APIs, or custom-built solutions.

Best-in-breed Real-Time Customer Data Platforms  were evaluated for powerful scale and trusted security. The chosen CDP had unprecedented signals, intelligence, and nuance gained about each individual customer. The comprehensive data model allowed for a reduction in data complexity. The identity resolution capabilities ensured unified customer insights. resulting in a real-time insights engine.

As organizations evolve over time, it is not uncommon for a large volume of content to be produced that isn't well organized or versioned. This can result in poor navigation and difficulty for visitors looking for products or answers on the digital properties. Industries: Government, Retail, Technology, and Life Sciences.

Leveraging a design system and reusable components is the right way to go but organizations often need help evaluating tool sets and platforms that can integrate well and work with their unique use cases. Generative AI is a hot trend, but you need a strategic advisor to find the best fit. 

My team of content strategists approach content transformation through a multi-faceted lens, while always keeping the key persona at the center. We are certified and knowledgeable in the top CMS platforms. We connect to CDPs and other marketing systems for a seamless omni-channel experience that is easy to maintain.